Privacy Policy
Last updated: 8 July 2026
This Privacy Policy describes how Synergy Squad EOOD ("we", "us", "our") collects, uses, and protects personal data in connection with our ad tech and internet advertising services, website, and related digital platforms.
1. Data Controller
Synergy Squad EOOD
UIC: 207445763
22 Srebarna Street, Lozenets District, Sofia 1407, Bulgaria
Director: Marian Dimitrov Panov
Email: privacy@synergy-squad.com
2. Data We Collect
In the course of providing internet advertising and ad tech services, we may process the following categories of data:
- Contact data: name, email address, phone number, company name
- Account data: login credentials, preferences, communication history
- Advertising data: device identifiers, IP addresses, cookie IDs, ad interaction data (impressions, clicks, conversions)
- Technical data: browser type, operating system, referral URLs, session data
- Analytics data: campaign performance metrics, audience segment data, attribution information
3. How We Use Your Data
We process personal data for the following purposes:
- Delivering and optimizing internet advertising campaigns
- Audience targeting, segmentation, and retargeting
- Campaign analytics, reporting, and attribution
- Providing ad tech development and consulting services
- Communicating with clients and responding to inquiries
- Complying with legal obligations and protecting our rights
4. Legal Bases for Processing (GDPR)
Where the GDPR applies, we rely on the following legal bases:
- Consent: for non-essential cookies, marketing communications, and certain advertising technologies
- Contract: to perform services under agreements with our clients
- Legitimate interests: for campaign optimization, fraud prevention, and service improvement
- Legal obligation: where required by applicable law
5. Advertising & Third-Party Data
As an ad tech company, we may share advertising-related data with:
- Advertising partners and demand/supply-side platforms
- Analytics and attribution providers
- Cloud infrastructure and hosting providers
- Legal and regulatory authorities when required
We require third-party processors to handle data in accordance with applicable data protection laws and contractual safeguards.
6. International Data Transfers
Your data may be transferred to and processed in countries outside the European Economic Area. Where such transfers occur, we implement appropriate safeguards including Standard Contractual Clauses or other mechanisms recognized under applicable law.
7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Advertising data is typically retained for up to 26 months unless a shorter period is required by law or contract.
8. Your Rights (GDPR)
If you are in the European Economic Area, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure ("right to be forgotten")
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
9. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have the right to:
- Know what personal information we collect and how it is used
- Request deletion of your personal information
- Opt out of the sale or sharing of personal information for cross-context behavioral advertising
- Not be discriminated against for exercising your privacy rights
To exercise these rights, contact us at privacy@synergy-squad.com. We do not sell personal information in the traditional sense but may share data for advertising purposes as described above.
10. Cookies & Tracking Technologies
We use cookies and similar technologies for website functionality, analytics, and advertising. For detailed information, see our Cookies Policy.
11. Security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction.
12. Children's Privacy
Our services are not directed at individuals under 16 years of age. We do not knowingly collect personal data from children.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.
14. Contact
For privacy-related inquiries or to exercise your rights:
Email: privacy@synergy-squad.com
Address: Synergy Squad EOOD, 22 Srebarna Street, Lozenets District, Sofia 1407, Bulgaria